Stay present in the moment
listen
be creative & playful

produce a product of quality & authenticity

What an incredible journey of learning and growing I had working on Eat Purely’s social media. With a message of seasonal food & value of local small businesses, the work was to communicate the quality of product and the value it brings to the local community when customers buy local. My photographer/videographer was my partner on this adventure. The EP Kitchen staff were incredible and the story we worked to bring to the marketplace was truly beautiful. Staying present with what was happening, capturing the story, work and heart of the people and product was my favorite part. And this was the motivation in creating thoughtful, strategic and visually appealing content to showcase what we we seeing and living everyday on site.

2 Campaigns

I worked on many small campaigns, but the general process and outcome is showcased well in the 2 below.
One campaign was around our limited offering of our Thanksgiving Menu. Eat Purely’s Culinary Director (Chef Cory Morris) created an incredible menu offering locally sourced ingredients and his culinary expertise, cooked fresh & delivered right to your family table. We developed GIFs, Reels, photography & videography to showcase this beautiful product.

The second campaign was focused on the value of local business and supporting it. I scouted local Chicago artists and worked with 3 to create visuals for this campaign. I interviewed them as artists and as local residents themselves and why they value supporting local. Their visuals were used for postcards, stickers & GIFS to inform & engage our customers. It was wonderful to work with each of them!